Who we are

Our website address is: https://pbcpus.com. 

Premier Bicycle Products US considers your privacy as very important and we take our responsibility seriously to take all commercially reasonable steps to maintain security and protect your privacy. Among others, PBCPUS will neither disclose, sell, lease or rent your information to third parties. PBCPUS is sensitive to privacy issues and we take it very seriously. The rights of our customers to privacy and data security is a primary concern. Our dealers and customers take privacy seriously, and so does PBCPUS. It is our way of sustaining your trust in PBCPUS and in our products and services. This policy is designed to assist you in understanding how we collect, use and safeguard retail customer personal information provided to us during your visits to our websites (“Sites”) or through product orders. We encourage you to take the time to read this policy and those of any affiliate or third-party website you visit. We may revise this Privacy Policy from time to time. 
Terms and Conditions of Use: strongly recommends that you read the Privacy Policy carefully. You are not legally obligated to provide us your information, and you hereby confirm that you do so at your own free will. By using the Website and/or the App and/or the Services, you agree to be bound by the terms of the Privacy Policy and to our collection, processing, and sharing of your information for the purposes set forth herein. If you do not accept the terms and conditions of the Privacy Policy, please discontinue accessing or otherwise using the Website, the App and any materials obtained from these sources, including the applicable Services. PBCPUS retains the right without advance notice to modify the terms of this Privacy Policy. Such change will be effective ten (10) days following posting of the revised Privacy Policy on the Website and/or App, as applicable. Your continued use of the Website and/or App indicates your full consent to the Privacy Policy at the time of each such use.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

You are responsible for checking this policy when you visit our Site to review the current policy. By using this Site, you agree to our use of the information we collect about you as set forth in this Privacy Policy. Description of Information Practices Not Currently in Effect. This privacy policy addresses some types of information, means of collecting information, and uses of information that may not presently apply to one or more of our Sites. We tell you about these types of information, means of collecting information, and uses of information anyway because we want to maintain flexibility in offering additional features without having to revisit our terms and conditions or privacy policy every time we revise a site or offer new functions. No description of any type of information, means of collecting information, or use of information will require us to collect any particular information, make any particular use of any information, or offer any particular functionality through any site. Changes to This Privacy Policy. If we decide to change this privacy policy, we will post the revised policy on this site. Except as stated below, we will use information in accordance with the privacy policy under which the information was collected. BY USING OUR SITE, YOU AGREE TO THIS CHANGE PROCEDURE. WHAT INFORMATION WE COLLECT AND WHY Types of Information. You may visit this Site without telling us who you are or revealing any personal information about you. When you visit our Sites, purchase our products, contact our Call Centers, or participate in promotions or surveys we can be provided with different types of information: 1. Personal information provided directly from retail customers. Personal information includes email address, first and last name, home or other physical address, telephone numbers, and other demographic information. Sensitive personal information may include credit card information. Dealers may provide retail customer personal information for shipping purposes on purchase orders. Purchase orders are stored in “read-only” format PBCPUS. 2. Aggregate Demographic Information. We may also share aggregated customer demographic information with our users, our affiliated organizations, and other organizations with which we do, or contemplate doing, business. Such information is aggregated and is not linked to any information that can identify individual users. 3. Aggregate Site-Use information. We or our hosting provider may collect traffic information from visitors for statistical analysis and site improvement. When you access a site, we or our hosting provider may collect information about your visit in a log file on a server. Log file information may include, but is not limited to, internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. We or our hosting provider use this information to analyze trends, administer sites, track users’ movements in the aggregate, and gather demographic information for aggregate use. IP addresses and other log file information are not linked to personal information. We do not try to track users or to identify users individually except as otherwise stated in this policy, but we or our hosting provider do review this information to understand overall trends and to determine what kinds of content are popular and useful to users. USE OF YOUR PERSONAL INFORMATION If you purchase items directly from our Sites, your personal information will be captured on order forms to provide contact information and financial information to facilitate order processing and address customer service issues. Contact information is used to fulfill customer orders and enable “One-Click” buying and automated form-fill features for return visits. This information may be utilized by PBCPUS or its affiliate companies in order to provide you with promotional or survey materials. You may opt out of our use of your personal information for promotional purposes. If you purchase one of our products through one of our dealer, they may provide us with your information for shipping or customer service purposes. We do not sell, share, transfer or otherwise disclose personal information to third parties, except to our marketing providers, sister companies (affiliates), and their marketing providers, all of which have comparable levels of privacy protection, or where disclosure is required by law. We may have agreements with suppliers to provide specific services for you. When you request or use such services, we may share personal information with suppliers who have contractually agreed to protect your information according to our privacy policies. In such cases, we will use good faith efforts to restrict any personal information provided to the information necessary for the provision of such services and limit any other use of the information. Consequently, we may transfer your information to countries throughout the world wherever we or such third parties conduct business. We may additionally use, store, disclose or otherwise process the personal information you provide for any of the following purposes: • to process, track, and deliver your purchase orders. to understand the use of our Site and make improvements; • to respond to specific requests or inquiries from Site visitors or to our customers; • to obtain parental consent from visitors under 18 years of age, where necessary; • to provide any necessary notices to our visitors or their parent or guardian; • to protect the security or integrity of our Site when necessary; • to send you notices, promotions, and solicitations regarding the Site and products and services; • to provide product and marketing surveys to determine your present and future needs; • to provide billing, accounting, collections, and protecting against fraud and error; and • to send magazines, newsletters, brochures, catalogs, and other marketing materials. Call Center Use of Personal Information. Personal information, including names, addresses, and personal opinions, may be retained by Call Centers, or Customer Service and Warranty Call Centers for any of the following purposes: • to assist callers with obtaining marketing information; • to assist callers with customer or product issues; • to evaluate callers’ experiences with marketing programs, products, service, and sales; • to comply with any requirement of law or request of a governmental authority; • to return calls or follow-up with third parties to provide the caller with assistance; • to keep an accurate record of calls; • to train employees and improve service; and • any other specific purpose explained to the caller. The caller’s personal information will only be used by the Call Center for these specified purposes and will not be sold to any third party. Depending on your request to the Call Center, Callers’ personal information may be forwarded to third party suppliers with which we have contracted to provide you with certain products or services and which have comparable levels of privacy protection. The Call Center will provide a caller with a copy of any retained documented personal information upon written request within a reasonable amount of time. However, personal information is not routinely retained after completion of the customer service request. Personal information will be subject to the safeguards, access, retention and disposal policies as set out in our Privacy Policies and Practices under Call Centers and Brunswick’s Document Retention policies. Call Center Taped Calls. 1. Calls will only be taped for specified purposes, which a reasonable person would consider appropriate under the circumstances. 2. The taped information will only be used by the Call Center for the specified purposes described to the caller. 3. Call Centers will obtain the consent of the caller prior to taping the call by informing the caller that the conversation is being taped and the purpose for the taping at the beginning of the call by either an automatic recording or a Call Center representative.


Disclosure Act:
We do not share our customer data with anyone or any company. If we ask for some of your information when you open an account that is saved in a secure server. We do not sell nor intent to sale our customer data with any other businesses until or unless asked or requested by your approval.

Due To Shortage Of Supply Chain And Other Logistics, Some Orders Might Be Delayed. Some Items May Be Out Of Stock. Please Call Us 1-214-931-6182 If You Would Like To Check Stock Availability.


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